“Go to the Books” for Inspired Ideas

In The Godfather "Go to the Mattresses" loosely means "Go to War". In marketing, Christy Stratton says, "Go to the Books". She shares that she doesn't mean "Go to War" in your marketing but she [...]

Can Words Make or Break a Sale?

Christy Stratton talks about how the choice of words in your marketing messages can influence your customer's connection with your product or service and even make or break the sale.

Will You Be Remembered?

Christy Stratton talks about how businesses need to relate to customers in order to have a lasting impact for immediate sales and long term relationships, which will turn in to long term sales.

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